Legal
Privacy Policy
Last updated: January 1, 2025
DesperateMinds ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains what information we collect, how we use it, and your rights regarding your personal data. By using our website at desperateminds.com, you agree to the practices described in this policy.
1. Information We Collect
We collect the following types of information:
- Test responses: The answers you provide during cognitive assessments. These are used solely to calculate your results and generate your report.
- Email address: If you choose to receive your report by email, we collect your email address to send it. We do not add you to any marketing list without your explicit consent.
- Payment information: If you purchase a paid test or report, payment is processed securely by Stripe. We do not store your full card details — Stripe handles all payment data under their own privacy and security standards.
- Usage data: We collect standard analytics data such as pages visited, time on site, browser type, and approximate geographic location (country/region level). This is collected via Google Analytics and is used to improve the website.
- Cookies: We use cookies to remember your test progress, maintain session state, and serve relevant advertisements through Google AdSense. See Section 5 for more on cookies.
2. How We Use Your Information
We use the information we collect to:
- Calculate and deliver your cognitive assessment results and reports
- Send your report to your email address if requested
- Process payments for paid assessments
- Improve the accuracy, content, and user experience of our assessments
- Analyse website traffic and usage patterns in aggregate
- Serve relevant advertisements through Google AdSense
- Comply with legal obligations
3. Data Sharing and Third Parties
We do not sell your personal data to any third party. We share data only in the following limited circumstances:
- Stripe: Payment processing. Stripe's privacy policy applies to payment data.
- Google Analytics: Anonymised usage analytics. Google's privacy policy applies.
- Google AdSense: Advertising on free pages. Google may use cookies to serve personalised ads based on your browsing history. You can opt out via Google's Ad Settings.
- Email delivery provider: If you request an emailed report, we use a third-party email service to send it. Your email address is used solely for this delivery.
- Legal requirements: We may disclose your information if required by law, court order, or to protect our rights and the safety of our users.
4. Data Retention
Test response data is retained for up to 90 days to allow for technical support and report regeneration if needed, after which it is permanently deleted. Email addresses used for report delivery are deleted within 30 days of delivery unless you have separately opted in to receive communications from us. Payment records are retained as required by applicable tax and financial regulations.
5. Cookies
We use the following types of cookies:
- Essential cookies: Required for the website to function — saving your test progress, maintaining your session, and processing your results.
- Analytics cookies: Google Analytics cookies that help us understand how visitors use the website. These are anonymised and do not identify you personally.
- Advertising cookies: Google AdSense uses cookies to serve advertisements on our free pages. These may be personalised based on your interests. You can manage your ad preferences at adssettings.google.com.
You can control cookies through your browser settings. Disabling essential cookies will prevent the tests from functioning correctly.
6. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access: You may request a copy of the personal data we hold about you.
- Deletion: You may request that we delete your personal data.
- Correction: You may request that we correct inaccurate data.
- Objection: You may object to our processing of your data for advertising purposes.
- Portability: You may request your data in a portable format.
To exercise any of these rights, contact us at the email address listed in Section 8.
7. Children's Privacy
DesperateMinds assessments are designed for adults aged 18 and over. We do not knowingly collect personal data from children under 13. If you believe a child has submitted data through our website, please contact us immediately and we will delete it.
8. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us:
9. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of the website after changes constitutes your acceptance of the updated policy.